Ziggy Sales

Human Capacity Pricing Model

Pricing tied to real SDR output. You control the inputs. The cost follows.

The Pricing Formula
LEADS × TOUCHES = MESSAGES

You decide the leads and touches. We charge per message.

👥
Leads
How many contacts enter your system each month. More leads = wider reach.
📲
Touches
Messages per lead in your sequence. More touches = deeper persistence. Most reps quit at 3. Ziggy never quits.
💬
Messages
Total output. This is what you pay for—and what replaces human SDR capacity.
Stage 1
Starter
$0 – $1M Revenue
Messages
0–2K
per month
Rate
$0.25
per msg
Lead Capacity
250–400
leads/mo
Touches
5–8
per lead
Max Cost
$500
per month
You Save
79%
vs. part-time SDR
Stage 2
1 SDR
$1M – $3M Revenue
Messages
2K–5K
per month
Rate
$0.20
per msg
Lead Capacity
400–1K
leads/mo
Touches
5–12
per lead
Max Cost
$1,100
per month
You Save
82%
vs. 1 full-time SDR
Stage 3
Small Team
$3M – $10M Revenue
Messages
5K–20K
per month
Rate
$0.15
per msg
Lead Capacity
1K–4K
leads/mo
Touches
5–12
per lead
Max Cost
$3,350
per month
You Save
86%
vs. 2-4 SDRs + mgmt
Stage 4
Sales Floor
$10M – $50M Revenue
Messages
20K–50K
per month
Rate
$0.12
per msg
Lead Capacity
2.5K–10K
leads/mo
Touches
5–12
per lead
Max Cost
$6,950
per month
You Save
88%
vs. 5-10 SDRs + mgmt
Enterprise
Call Center
$50M+ Revenue
Messages
50K+
per month
Rate
$0.10
per msg
Lead Capacity
6K+
leads/mo
Touches
8–12
per lead
Example
$8,450
at 65K msgs
You Save
89%
vs. 13+ SDRs

You Control The Variables

Same budget, different strategies. Same leads, different persistence.

Same Budget ($500) — Different Strategies
Strategy Leads Touches Messages
Deep Nurture 250 8 2,000
Wide Net 400 5 2,000
Balanced 333 6 2,000
Same Leads (500) — More Persistence
Touches Messages Cost Result
5 touches 2,500 $600 Industry avg
8 touches 4,000 $900 Above avg
12 touches 6,000 $1,250 Ziggy standard
Why Touches Matter
80% of sales require 5+ touches. But 44% of reps give up after 1 follow-up. Most reps quit at 3. Constantinople fell on day 53. Ziggy never quits.

Partner Agreements

Commit to volume. Lock in flat rates. Reduce setup fees.

Tier 1
Silver Partner
Volume 10K msgs/mo
Term 6 months
Flat Rate $0.18/msg
Setup $4,000
Tier 2
Gold Partner
Volume 25K msgs/mo
Term 12 months
Flat Rate $0.13/msg
Setup $3,500
Tier 3
Platinum Partner
Volume 50K+ msgs/mo
Term 12 months
Flat Rate $0.09/msg
Setup Waived
v2.0.0